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The Morning Commute Is Back – With A Twist

Nation’s Restaurant News

People are heading back to work and school, but what they want for breakfast on busy days has evolved.

Paris Baguette, which has locations in New York and nationwide, has also seen the need to adapt to customers’ changing schedules.

“In many cases, we saw demand between 7 and 8 beginning to surge,” said Nick Scaccio, vice president of operations. “We began testing opening at 6 and 7 a.m. and in some cases even earlier, to capitalize on the early morning coffee business which has been strong for us.”

The brand, with U.S. operations based in Moonachie, N.J., did a brand redesign earlier this year and added new breakfast pastries to the menu. Continue Reading

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